Google Ads management that pays for itself
PPC done well is the fastest way to generate leads: your business, at the top of Google, in front of people searching to buy right now. Done badly, it's the fastest way to burn a budget. We make sure it's the former.
Google Ads rewards precision. The difference between a campaign that prints enquiries and one that drains money is in the details — tight keyword targeting, ruthless negative keywords, ad copy that qualifies clickers before they cost you anything, and landing pages built to convert.
We build and manage campaigns end to end: strategy, setup, ad copy, conversion tracking and ongoing optimisation. You'll always know exactly what you're spending, what it's returning and what we're doing to improve it. One of our clients saw consistent bookings from day one of their campaign — because every click was a genuine prospect.
What you get
- Campaign strategy and account structure built for your goals
- Keyword research, match types and negative keyword lists
- Compelling ad copy, tested and refined
- Conversion tracking so every lead is attributed
- Landing page recommendations (or builds) to lift conversion rates
- Monthly optimisation and plain-English performance reports
How it helps your business
- Generate enquiries within days, not months
- Reach customers at the exact moment they're searching to buy
- Stop wasting spend on clicks that were never going to convert
- See exactly what every pound returns with full conversion tracking
- Scale what works with confidence, backed by real data
How it works
-
1
Strategy
We define who you want, what a lead is worth and where ads fit your funnel.
-
2
Build
Campaigns, ad groups, copy and tracking set up properly from the start.
-
3
Launch
Go live with tight budgets and close monitoring while the data builds.
-
4
Optimise
Continuous refinement of bids, keywords and copy to push cost per lead down.
FAQs
Google Ads & PPC — common questions
How much should I spend on Google Ads?
Most local service businesses see good results from £500–£1,500 per month in ad spend, plus management. We'll recommend a starting budget based on your market and scale it only when the numbers justify it.
How quickly will I see leads?
Often within the first week. Unlike SEO, PPC delivers immediately — the first month is about gathering data and tuning the campaign for efficiency.
Do I need a special landing page?
Sending paid traffic to a generic homepage is the most common way budgets get wasted. We'll advise honestly — sometimes your site is fine; often a dedicated landing page doubles the return.