Google Ads management for Nottingham businesses
Most Google Ads accounts I'm asked to look at are paying for searches that were never going to become customers: people looking for jobs, DIY advice or a business three towns away. Cutting that out is usually the first and quickest saving we make.
Google Ads can bring in enquiries within days, but only if the details are right. That means targeting the searches that show someone wants to buy, excluding the ones that don't, writing ads that put off the wrong people before you pay for their click, and sending visitors to a page built to turn them into an enquiry.
I oversee every account personally, and our paid ads specialists handle the day-to-day work: strategy, account structure, ad copy, conversion tracking and ongoing optimisation. You'll always know what you're spending, what it's bringing in and what we're changing. When we took over Archers Roofing's campaign, their traffic rose 75% straight away.
What you get
- Campaign strategy and account structure built around your goals
- Keyword research, match types and negative keyword lists
- Clear ad copy, tested and improved over time
- Conversion tracking, so every enquiry is counted
- Landing page advice, or a dedicated landing page built for your ads
- Monthly optimisation and plain-English reports
How it helps your business
- Get enquiries within days, not months
- Reach people at the moment they're searching for what you do
- Stop paying for clicks that were never going to turn into customers
- See what your ads bring in, with proper conversion tracking
- Grow what works, based on real data rather than guesswork
How it works
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1
Strategy
We agree who you want to reach, what an enquiry is worth to you and where ads fit in.
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2
Build
Campaigns, ads and tracking set up properly from the start.
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3
Launch
We go live carefully and watch the data closely in the first few weeks.
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4
Optimise
Ongoing changes to keywords, bids and ads to bring your cost per enquiry down.
FAQs
Google Ads & PPC — common questions
How much should I spend on Google Ads?
It depends on your market, your area and how many enquiries you want. I'll recommend a sensible starting budget after a free chat and only suggest increasing it when the results justify it. Our management is quoted individually too.
How quickly will I see enquiries?
Often within the first week or two. The first month is mostly about gathering data and refining the campaign so your budget goes further.
Do I need a special landing page?
Sending ad traffic to a general homepage is one of the most common ways budgets get wasted. We'll give you an honest view: sometimes your site is fine, but often a dedicated landing page makes a real difference.